Values.com

On values.com I found a really great commercial about honesty. This video is of a championship high school basketball game. The score is close and there is only a few seconds left on the clock. A player on one team hits the ball out of bounds but the referee still calls it his team's ball. Instead of doing the easy thing and taking the ball so they could win the game, the boy who hit it out told the referee he had touched it.

Honesty is, in my opinion, one of the most important qualities that a leader can have. If the people that you are serving cannot trust you, then they won't want to follow your lead.